Case Studies
Rainbow Book Bus
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From the day the bus was picked up, to its debut at LA Pride, I managed all aspects of building, designing, and coordinating the transformation of this 22-foot school bus into a mobile queer library.
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I worked with the architect, electrician, and carpenters to develop a working schedule for each phase of the buildout. I kept track of all communications, milestones, and expenses throughout the entire project and made any course corrections when needed.
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I collaborated with an illustrator to create the final bus wrap design. In addition to art directing the illustrations and designing the remaining wrap, I sourced a bus wrap vendor and coordinated all aspects of getting the bus wrapped.
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I created and managed the Patreon for the Rainbow Book Bus that featured photo diaries of the buildout.
ShopQueer.co
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The first project I was tasked with was redesigning the company’s Instagram to increase engagement. By utilizing existing brand elements in new ways I created a system for posting specific types of content.
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My role grew to include managing content for social media, email newsletters, and the website. I worked with existing CMS as well as developed new management systems to create more efficient workflows for the entire team.
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Utilizing the design system created for social media, I created content or the website, weekly newsletters, and paid ads. This included social media posts and carousels, banners for emails and the website, and graphics for paid ads on Meta.
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I connected with authors and publicists about our upcoming promotions of their books as well as shared the relaunch of our author program.
Straub Collaborative
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For each project I oversaw every step from kick-off to hand-off of final deliverables. I managed multiple projects simultaneously ensuring that each one was on track even when there were competing priorities. I established the project timeline and milestones, communicated needs to the client, and made sure that we were always on the same page.
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In addition to sourcing vendors, I worked with them to build production timelines and estimates for each project. I handled the delivery of design files, proof approvals, and delivery of final products to the client.
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I provided design support for branding, web design, toolkit layout, merchandise design, and other print and digital material.
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Cultured Books Literacy Foundation
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St. Pete Reads! Literacy Festival
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In addition to sourcing vendors, I worked with them to build production timelines and estimates for each project. I handled the delivery of design files, proof approvals, and delivery of final products to the client.
CreativeMornings/St. Pete
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Projects
Cultured Books Literacy Foundation
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St. Pete Reads! Lit Fest
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CreativeMornings/St. Pete
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