Case Studies

Rainbow Book Bus

  • From the day the bus was picked up, to its debut at LA Pride, I managed all aspects of building, designing, and coordinating the transformation of this 22-foot school bus into a mobile queer library.

  • I worked with the architect, electrician, and carpenters to develop a working schedule for each phase of the buildout. I kept track of all communications, milestones, and expenses throughout the entire project and made any course corrections when needed.

  • I collaborated with an illustrator to create the final bus wrap design. In addition to art directing the illustrations and designing the remaining wrap, I sourced a bus wrap vendor and coordinated all aspects of getting the bus wrapped.

  • I created and managed the Patreon for the Rainbow Book Bus that featured photo diaries of the buildout.

ShopQueer.co

  • The first project I was tasked with was redesigning the company’s Instagram to increase engagement. By utilizing existing brand elements in new ways I created a system for posting specific types of content.

  • My role grew to include managing content for social media, email newsletters, and the website. I worked with existing CMS as well as developed new management systems to create more efficient workflows for the entire team.

  • Utilizing the design system created for social media, I created content or the website, weekly newsletters, and paid ads. This included social media posts and carousels, banners for emails and the website, and graphics for paid ads on Meta.

  • I connected with authors and publicists about our upcoming promotions of their books as well as shared the relaunch of our author program.

Straub Collaborative

  • For each project I oversaw every step from kick-off to hand-off of final deliverables. I managed multiple projects simultaneously ensuring that each one was on track even when there were competing priorities. I established the project timeline and milestones, communicated needs to the client, and made sure that we were always on the same page.

  • In addition to sourcing vendors, I worked with them to build production timelines and estimates for each project. I handled the delivery of design files, proof approvals, and delivery of final products to the client.

  • I provided design support for branding, web design, toolkit layout, merchandise design, and other print and digital material.

Cultured Books Literacy Foundation

  • Lorem ipsum

  • Lorem ipsum

  • Lorem ipsum

St. Pete Reads! Literacy Festival

  • Lorem ipsum

  • Lorem ipsum

  • In addition to sourcing vendors, I worked with them to build production timelines and estimates for each project. I handled the delivery of design files, proof approvals, and delivery of final products to the client.

CreativeMornings/St. Pete

  • Lorem ipsum

  • Lorem ipsum

  • Lorem ipsum

Projects

Cultured Books Literacy Foundation

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

St. Pete Reads! Lit Fest

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

CreativeMornings/St. Pete

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.