branding | packaging | web
Hi-key is a fictional instant camera supply company that provides a wide selection of products at an affordable price. Creating a modern aesthetic was
the goal of the design. The use of instant cameras has moved from being a novelty throwback to a popular hobby of many people. The use of a slightly rounded, sans serif typeface and a vibrant color palette created a fresh, modern feeling. The packaging focuses on photography and acts as a more eye-catching design. Both the website and packaging utilize action words
to create a memorable look for the different products.
You can check out the process book here