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Civvies is a local vintage and recycled clothing store located in Savannah, Georgia. The story of Robyn Reeder, the woman who founded the store, is one that has captured the hearts of the residents of Savannah and anyone who visits the store. Diving into the story of the store and its founder was the foundation of my design approach. The evolutionary logo design was a combination of Civvies signature orange and a symbol important to the founder, a circle. The design of the integrated system channeled the inspiring history of the store and the modern feeling of the city it lives in.

You can check out the process book here