branding  |  layout

This menu system and cookbook was created for a fictional restaurant, Analog Burger Co., set in Adams Morgan, Washington, DC. The restaurant is focused on analog devices and getting back to basics–using your hands and stepping away from the digital world. This is why the menu is a cassette tape and requires the patrons to interact with the menu. The cookbook embodies the retro and analog feel of the menu and restaurant. A focus on the action of flipping a record was also a driving force behind the design direction for the cookbook. The type and colors were chosen to further bring a retro feel to the design.